What Is an Email Marketing Tool?

An email marketing tool is a software or service that helps you create, send, test, optimize and monitor your email campaigns.

These tools offer a range of benefits, including email automation, easy newsletter creation and advanced personalization options. The best email marketing tools will always come with advanced email monitoring features like click-through, open and conversion rates.

You can use email marketing tools with a CRM, or it may be an all-in-one solution for your business. These tools can help you:

• Target the right audience
• Maintain customer relationships
• Promote your products and services
• Achieve a higher return on investment (ROI) in your marketing efforts

In email marketing, success begins with having the right audience. So, before you start your email marketing journey, you'll need a list of email subscribers.

And Visme can help you create that email list effortlessly and effectively.

While Visme may not be a dedicated email marketing tool, it plays a pivotal role in helping you capture and engage subscribers. It offers a user-friendly and highly customizable online form to help you attract and nurture leads.

Top Email Marketing Tools

Now, let’s explore the 17 top email marketing tools for different business use cases. Go through the key features, pros and cons and the pricing carefully to choose the best tool that perfectly suits your requirements.

*Disclaimer: The comparisons and competitor ratings presented in this article are based on features available as of May 20, 2024. We conduct thorough research and draw on both first-hand experience and reputable sources to provide reliable insights. However, as tools and technologies evolve, we recommend readers verify details and consider additional research to ensure the information meets their specific needs.

Best Email Marketing Tool for E-commerce Businesses

 

1. Mailchimp

Mailchimp, a widely recognized and powerful platform stands out among email marketing tools. Its extensive and robust toolset provides comprehensive capabilities to manage, execute and analyze email campaigns.

Mailchimp is easy to use and feature-rich, empowering you to tap into the potential of email marketing and revamp your engagement strategies.

Key Features

• Email Builder: User-friendly drag-and-drop email builder for creating professional emails.
• Automation: Offers marketing automation for different customer touchpoints.
• Multi-channel Marketing: Combines email, social media and other channels for marketing.
• Analytics: Analyze the performance of your campaigns with detailed reports.

Pros

• Intuitive and easy to navigate, even for beginners.
• A substantial free tier is available.
• Detailed reporting and analytics for deep insights.

Cons

• For certain design aspects, customization options can be restricted.
• Automation workflows can be complex for beginners to set up and manage.

Pricing: Mailchimp’s free plan offers up to 1,000 monthly email sends to 500 contacts. Paid plans start at $13/month.

2. Klaviyo

Klaviyo is an email marketing platform that employs advanced technology to boost customer engagement and drive sales for e-commerce businesses.

The tool's unique strength lies in its ability to leverage data to create highly targeted, personalized email campaigns that resonate with the audience and yield exponential returns.

 

Key Features

• Powerful Marketing Automation: Automate your email marketing based on customer behavior metrics.
• Segmentation: Segment your subscribers into specific, targeted groups.
• Personalized Emails: Send custom emails to your customers based on their shopping behavior.
• Analytics: Provides advanced analytics to gauge the effectiveness of your campaigns.

 

3. Brevo (formerly Sendinblue)

Brevo is a comprehensive digital marketing platform, formerly known as SendinBlue. Brevo goes beyond traditional email marketing by offering a unified solution that combines email, SMS messaging, chat and CRM.

Its high-level automation capabilities and rich feature set make it easy for marketers to create and manage seamless marketing campaigns across these channels.

Key Features

• Advanced Tools: Brevo's tools let you design and send beautifully crafted email campaigns.
• SMS Marketing: Complement your email marketing strategies with SMS messages to reach your customers directly.
• Built-in CRM: Brevo includes a CRM that helps manage and nurture customer relationships efficiently.
• Campaign Analytics: Brevo provides real-time reports and statistics to track your campaign's performance, allowing you to tweak your strategies based on data-driven insights.

Pros

• Brevo integrates email, SMS, chat and CRM into one platform.
• Flexible pricing for all business size.
• Advanced email automation capabilities.

Cons

• Limited range and variety in the template gallery.
• Advanced features have a steep learning curve.
• Some users have reported lower email deliverability rates.

Pricing: Brevo offers a free plan with unlimited contacts and 300 daily email sends. Paid plans start at $25/month.